1 min
Updated: Aug 26, 2022
aBx is a new and upcoming CPA and Advisors company in Puerto Rico with an additional array of services like automation and programming of tailored accounting software & solutions.
During the initial stages of the project, the core themes, motifs, and guiding principles used in the creation of the brand identity in development for aBx were the following:
Avoid trite and cliché symbolisms
Maintain simplicity throughout the different lock-ups
Lean towards abstraction
Brand image should feel trustworthy
Brand image should feel related, in part, to technology
Serious and formal without being bland
Freshness, innovation, outside-the-box thinking
The elements are slanted to create dynamism, while the right-most bar has an additional stroke, which alludes to the letter x. This also creates the shape of a text bubble, emphasizing the communication between brand & client.
When straightened, the logomark resembles a bar chart. One of the main goals was to avoid concepts that are trite and overused, but by taking this to abstraction, it is hidden, yet lies in plain sight.
Are you interested in learning more about our Branding services? Visit: Branding.