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dieresis, diéresis, NAICS 541430, NAICS 541613, NAICS  561439, NAICS 541870, graphic design studio, graphic design agency, graphic design firm, marketing agency, branding, brand identity, corporate identity, brand building, social media content, custom social media content, graphic design, best agency, denver, colorado, logo designer, digital design, marketing material, creative studio, digital studio, digital agency, creative agency, brand consulting, brand consulting agency denver, dieresis, diéresis, design, designer, ad agency denver, ad agency, puerto rico, ad agency englewood, marketing, isometric illustration, isometric, icon, icon pack, saynet, branding denver, branding colorado, advertising agency, top advertising agencies, graphic design sites, graphic design prices, buy ads, graphic design firms, custom logo, business logo design, custom logo design, branding firm, design studio, creative logo design, advertising your small business, advertising websites,
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Blue Owl Brand & Naming


dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

Introduction & Naming


Blue Owl is a Denver, CO based real estate/home & property team with a focus on minorities in Colorado.


During the initial client meeting we learned of their original naming idea: Blue Mountain. For a Denver based brand, the mountain iconography seems like the obvious idea, and that is not a good thing. Obvious iconography or obvious connections pose a huge problem, they tend to be over used. Keeping this in mind, we set out to create a new name for the brand.

Based on what we learned from the initial meeting, the client wanted a connection to nature and the color blue. We landed on Blue Owl based on two key concepts. The owl is the definition of wisdom and knowledge. Wisdom and knowledge of the market, that is what Blue Owl offers.


Other names that were presented include BluPont, Cala Blue, Bluwal, Rook Lazuli, among others.


Presented Concepts


For the Blue Owl brand, the client expressed the importance of a modern and clean look. With this in mind, we designed several concepts that lean on modernism, minimalism, and abstraction. These are just 9 of the many designs created and presented.


dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

Client Selected


After considering the presented designs, the client selected the following:


dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

Are you interested in learning more about our Branding services? Visit: Branding.

dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

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