For the Brownies & Creations rebrand, we wanted to keep some of the elements from the original such as the chocolate chips, color scheme and uneven lines.
We kept the aforementioned elements while maintaining a sharper, cleaner image that is in line with 2019's trends and aesthetics.
An additional challenge the previous logo faced was the lack of a black/white version. With the new image of Brownies & Creations we wanted the brand to be able to use their logo to its full potential.
Lastly, we wanted to cement the brand identity and their fun yet bold attitude with the use of additional items and logo.