For this brand refresh, we had two main goals. First, we aimed to make the brand feel modern and clean. Lastly, the new brand image needed to maintain the visual language present in the original logo.
We decided to use an abstraction of the Staff of Scipio, a symbol known by everyone and clearly related to medicine.
In addition, the main logo lock-up sports a slight gradient, giving it some depth. This creates the effect
of luster, or shine, since the two colors used are based
on the same color, one being lighter than the other.