GORILLA Restaurant Equipment is a Denver based restaurant equipment distributor and consultants. They came to us in order to create a brand identity for their new company and this is the result.
Our challenge in this project was creating an identity that looks professional yet sturdy and strong.
As part of the visuals, we wanted to include a nod to various art movements, one of which is the art of woodblock printing. For this, we worked on detailing the edges and the folds in the skin to simulate the exceptional aesthetics of woodblock printing, which can seem rough, raw, and strong.
Part of what we did in order to make the brand feel strong, we created a custom font that will be unique to GORILLA. By using strong and bold lines, we created a font face that feels heavy and sturdy.