Happy Lender in Denver Brand Identity

#branding #identity #CO

For the Happy Lender in Denver brand, the brief included requirements for several design elements including Golf, Happy Face (emoji-like), among others. These two were critical to the client's branding and we decided to focus our efforts on those.

One of the first challenges was creating a logo that uses a smiley face without being too similar to the iconic smiley face since that design is patented.

Concepts & Exploration

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