Let's Talk About Logo Inspiration & How to Look
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Let’s Talk About… is a series of short publications where complex topics are discussed in an accessible and light-hearted format. Let’s Talk About… is presented as a case study of the ins and outs of the world of design for seasoned experts and newcomers alike, including those who may be undergoing the research process before engaging with an agency for future projects. With this in mind, we hope you enjoy this series of publications as much as we’ve enjoyed producing it.
Read more about this series on:
Let's Talk About Creating a Brand Name
Let's Talk About Branding & Identity
Let's Talk About Creating a Logo
Let's Talk About Creating a Brand Identity
Let's Talk About Logo Inspiration
Not too long ago, we talked about creating a logo and brand identity. Today, we’re expanding on that subject by exploring how to look abstractly. Let’s quickly go over some key take-away points from the previous articles. For a logo to be good it needs to be unique, and it must be appropriate.
When thinking about concepts for a new logo, it would be easy to just go with something that’s literal and easy to understand. The problem with doing this is, just like you could think of this, anyone could do so too. This creates a challenge where there may be multiple brands using the same concept, creating confusion for consumers, and possibly infringing on another brand’s trademarked ideas.
Let’s create a new brand. This time it will be a sushi restaurant that intends to attract a younger audience. For the name in this example, we’re going to use the name “Horo”.
A horo was a type of cloak used by distinguished members of the samurai class in feudal Japan. Its purpose was to protect the wearer from arrows shot from behind and the sides as the wearer rode a horse through the battlefield. It was also used to distinguish the wearer as a messenger or a very important person within the samurai class.
We’re using the name “Horo” to distinguish this hypothetical restaurant from others as a very important and prominent restaurant in the field, making an interesting connection between a cloak and the piece of fish carefully placed over the rice in a nigiri sushi.