Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,

Denver, CO

Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
small business branding services, developing a logo for your business, digital branding company, print design agency, web designer logo, you logo, award winning branding agency, best sites for graphic designers, custom logo design company, graphic designer, branding, it company logo design, marketing firm logos, inbound advertising, best social media marketing firms, digital media buying agency, facebook social media marketing strategy, web company logo, digital marketing social media marketing, graphic design cost, google business ads, business to business branding, small business branding package, brand advertising campaigns, graphic artist near me, business branding services, digital logo, branding your small business, all in logo, award winning branding, marketing and media companies, facebook marketing strategy for business, best social media marketing agency, logo design branding packages,
dieresis, diéresis, NAICS 541430, NAICS 541613, NAICS  561439, NAICS 541870, graphic design studio, graphic design agency, graphic design firm, marketing agency, branding, brand identity, corporate identity, brand building, social media content, custom social media content, graphic design, best agency, denver, colorado, logo designer, digital design, marketing material, creative studio, digital studio, digital agency, creative agency, brand consulting, brand consulting agency denver, dieresis, diéresis, design, designer, ad agency denver, ad agency, puerto rico, ad agency englewood, marketing, isometric illustration, isometric, icon, icon pack, saynet, branding denver, branding colorado, advertising agency, top advertising agencies, graphic design sites, graphic design prices, buy ads, graphic design firms, custom logo, business logo design, custom logo design, branding firm, design studio, creative logo design, advertising your small business, advertising websites,
small business logo designers, online advertising strategy, top graphic design firms, marketing and advertising companies, advertising agency marketing, advertising agency company, marketing and advertising agency, google paid ads, digital advertising companies, brand consulting firms, top creative agencies, best branding firms, adwords advertising agency, facebook ads, social media marketing strategy, best social marketing, using social media for marketing, top social media marketers, best digital advertising agencies, social media marketing for small business, digital media marketing companies, i logo design, social media and business marketing, online and social media marketing, digital and social media marketing, social media and small business marketing, best social media for business marketing, branding and marketing strategy, ad agency near me, brand development firm, brand consulting company,
professional branding services, social media marketing agency near me, social media marketing companies near me, design and branding companies, best social media agency websites, personal branding through social media, best social media for small business marketing, company logo, business to business advertising, advertising campaign, advertising company, brand logo, corporate logo design, company logo design, graphic design logo, advertising sites, advertise your business, best graphic designers, creative advertising agency, brand marketing firm, ppc ads, designer graphics, logotype design, new logo design, online ad companies, media and marketing, advertising agency internet marketing, it company logo, best ads, top ad agencies, social marketing firms, professional logo design service, get google ads, online advertising websites, best branding agencies, sns marketing, branding and design agency,
digital advertising strategy, have a logo designed, marketing through social media, personal branding strategy, google advertising options, social media market, marketing company logo, best graphic design websites, online social media marketing, best social media marketing, facebook ad agency, social media marketing business, smm marketing, smm services, my name logo, best social media marketing companies, top social media marketing companies, social media promotion strategy, social media promotion companies, marketing digital social media, a logo company, graphic logo, best graphic design agency websites, branding and web design agency, best digital ad campaigns, best graphic design portfolios, digital advertising agency, a graphic design, top graphic design companies, landor, lrxd, blennd, humandesign, brandjuice, blind studios, branding is what we do, studio mast, mast, best way to advertise your business for free, graphic design services company, social media marketing near me
brand consulting agency, full service branding agency, best way to advertise a business, best graphic design firms, branding your business logo, best brand consulting firms, name logo, printing company logos, online advertising companies list, best graphic design sites, business logo design company, graphic design near me, development company logo, best facebook ads, ad agencies near me, social media and digital marketing agency, social media promotion agency, ad agency graphic designer, rebranding your company, smm company, firm social network, boutique graphic design studio, logo for printing company, graphic design companies near me, branding and website design, facebook marketing company, social media inbound marketing, selling ads online, advertise your brand, me logo, small business branding agency, facebook ad targeting, branding and web design, company branding services, facebook ads audience, social media marketing social media, google ads for small business,
the best social media marketing companies, great ad campaigns, graphic design local, i need a logo for my small business, social digital agency, digital marketing and social media marketing, large graphic design companies, seo google ads, branding agency website, digital marketing agency social media, of logo, social media marketing facebook ads, logo an, creative brand development, companies looking for social media marketing, branding and strategy agency, brand design and strategy, graphic design marketing strategy, logo with a, google ads management company, social and digital media marketing, google adwords google ads, google ads roi, a and s logo, google ads google analytics, artist branding services, company branding materials, big graphic design firms, logo for my company, online advertising agency, logo, creative graphic design, graphic design agency, graphic design services, online advertising companies, web graphics, logo design services, brand, online ads, smal business logo
small business branding, advertising media, ad search, google search ads, brand marketing strategy, logo design website, all logo, professional company logo, professional logo design company, marketing ad agency, top online advertising companies, marketing and advertising firms, local advertising agency, business logo design services, google keyword advertising, media design agency, art and graphic design, facebook advertising, adwords google ads, media marketing strategy, media marketing campaign, product branding agency, social media marketing, marketing social network, best way to advertise your business, best advertising agency websites, social media network marketing, design my business logo, branding and advertising agency, social media ad agency, onlinelogomaker, online marketing social media, m logo design, top social media marketing agencies, digital marketing ads, social media marketing and advertising, digital marketing social media,
social media marketing services for small businesses, social and digital marketing, seo social media marketing services, seo and social media marketing services, advertising agencies near me, branding and marketing company, designer logo design, graphic design companies websites, branding and creative agency, small graphic design companies, boutique branding agency, graphic artist agency, best social agencies, facebook and google ads, custom social media content, graphic studio website, best facebook marketing company, graphic designer companies near me, social media marketing in small business, marketing business logo, companies that need social media marketing, social marketing agency near me, local advertising agencies near me, marketing a small business on social media, best agency Colorado, graphic design rates, graphic design art, advertising services, internet ads, small business logo design, targeted advertising, ad campaign, business advertising, creative advertising, graphic
dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, landor, blennd, blind studio, anagrama, sagmeister, walsh, behance, facebook

Let's Talk About Logo Inspiration & How to Look

#letstalkabout #publications #articles


Let’s Talk About… is a series of short publications where complex topics are discussed in an accessible and light-hearted format. Let’s Talk About… is presented as a case study of the ins and outs of the world of design for seasoned experts and newcomers alike, including those who may be undergoing the research process before engaging with an agency for future projects. With this in mind, we hope you enjoy this series of publications as much as we’ve enjoyed producing it.

Read more about this series on:

Let's Talk About Creating a Brand Name

Let's Talk About Branding & Identity

Let's Talk About Creating a Logo

Let's Talk About Creating a Brand Identity

Let's Talk About Rebranding

Let's Talk About Logo Inspiration


dieresis, logo, branding agency, let's talk about logo inspiration & how to look, let's talk about, logo design

Not too long ago, we talked about creating a logo and brand identity. Today, we’re expanding on that subject by exploring how to look abstractly. Let’s quickly go over some key take-away points from the previous articles. For a logo to be good it needs to be unique, and it must be appropriate.


When thinking about concepts for a new logo, it would be easy to just go with something that’s literal and easy to understand. The problem with doing this is, just like you could think of this, anyone could do so too. This creates a challenge where there may be multiple brands using the same concept, creating confusion for consumers, and possibly infringing on another brand’s trademarked ideas.


Let’s create a new brand. This time it will be a sushi restaurant that intends to attract a younger audience. For the name in this example, we’re going to use the name “Horo”.


A horo was a type of cloak used by distinguished members of the samurai class in feudal Japan. Its purpose was to protect the wearer from arrows shot from behind and the sides as the wearer rode a horse through the battlefield. It was also used to distinguish the wearer as a messenger or a very important person within the samurai class.


We’re using the name “Horo” to distinguish this hypothetical restaurant from others as a very important and prominent restaurant in the field, making an interesting connection between a cloak and the piece of fish carefully placed over the rice in a nigiri sushi.


Now, a quick study of what most restaurants in this category sport for their logo would show a certain pattern. Most use the name of the restaurant written in Japanese (Kanji, etc.) as a logomark, others use a wordmark stylized after stylized typography that gives it an Asian look, or a combination of both. The color red is also very prominent. Here are some examples of local restaurants:

dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

To break out of this pattern, we’re going to look at this abstractly. What are some elements that we could explore? Sushi, being a product predominantly from the sea, could be associated with water. Specifically, the glistening patterns on the ocean floor created by the light as it makes its way through the waves.


dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

Going deeper into this, let’s explore the intrinsic elements of sushi, its preparation. When a chunk of fish is being prepped for sushi, many cuts are made to ensure the most attractive piece of fish is used for the sushi. These cuts often leave blocks of fish that are uneven and asymmetrical. These, one could say, are imperfectly perfect.


dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

Looking at these images, there are certain things that stand out. The quality of the fish is determined by, out of many things, the marbling of the flesh. This marbling is what brings out the flavor, much like the marbling in an exquisite filet mignon. The uneven shapes of the cut pieces of fish are another element that stands out.


Did you know? The fish is cut unevenly in order to remove the gray parts of flesh. These parts are perfectly edible but guests at restaurants tend to think these don’t look appetizing.


Could light in the sea floor, marbling, and uneven shapes have something in common? Could we cook these different concepts together to create a logo? Keeping in mind that the beauty of sushi is its simplicity and minimalism, we present:


horo, sushi, restaurant, dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

As it turns out, we can combine these abstract ideas to create a delicious sea-faring logo that is unique and stands out from others.


To create the Horo brand, we created a series of hand-drawn shapes and letters, where each element is distinctly asymmetrical and different from other similar elements. See for example, both letter o's are different. The movement of the light in the sea floor and the marbling in a delicious piece of salmon or tuna (o-toro) come together to create the logomark. This combination of elements create an abstraction of both. Not quite one of the two, but a pairing of both.



Color is a very important aspect of every brand. Earlier we mentioned that most restaurants in this industry use red, or other warm vibrant colors. Breaking off from the norm for the sake of doing things differently is not necessarily a good thing, but with careful consideration and a thorough thought process behind it, breaking the "rules" can be a very smart thing to do. For this reason, we've chosen a palette of colors that combines shades of blues that are very soft and gentle, keeping in mind this hypothetical restaurant is trying to target a young hip audience. To spice up this palette, we've added some darker and tan colors.


horo, sushi, restaurant, dieresis, logo, branding agency, graphic design studio, illustration, character design, branding, brand identity, logo design, brand consulting, icon, iconography, graphic design, NAICS 541430, NAICS 541613, NAICS  541511, NAICS 541870,

In conclusion, looking through a lens of abstraction can bring a fresh perspective to your brand that is sure to offer new ideas that others may not have explored. This will help your brand stand out by having an unique differentiator, easily highlighting it from other brands.


Are you interested in learning more about our Branding services? Visit: Branding.


46 views

Related Posts

Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,

Item

View

Thanks for submitting!

Sign up to our mailing list

Sign up to receive updates, notifications, offers and more. 

You can also check us out on any of our Social Media accounts where you can see all of our announcements.

©2022 Diéresis - All Rights Reserved

Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
M I S C
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Referral
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,
Dieresis, brand consulting, agency, logo, website, marketing, advertising, graphic design, studio, designer, custom logo, custom website, I logo, I logo designer, top design firm, top design agency, top advertising agency, paid ads, how to get more clients, how to grow my business, corporate identity, brand architect, brand system, product naming, brand naming, brand tone, brand voice, brand image, wayfinding, package design, experience, brand collateral, design for print, digital design, banner, flyer, brochure, print, web design, web development, social media marketing, content, user experience, user interface, ux, ui, uxui, content development, campaign development, campaign execution, experiential design, denver, Colorado, Puerto rico, san juan, consultant, dieresis bca, dieresisco,