Denver, CO

Sign up to our mailing list

Sign up to receive updates, notifications, offers and more. 

You can also check us out on any of our Social Media accounts where you can see all of our announcements.

Diéresis

Diéresis

Denver, CO

For general inquiry

Hello@Dieresis.agency

New Business

NewBiz@Dieresis.agency

©2020 Diéresis - All Rights Reserved

aBx Brand Identity & Naming

#Branding #Identity #Logo #Naming #PR



About


aBx is a new and upcoming CPA and Advisors company in Puerto Rico with an additional array of services like automation and programming of tailored accounting software & solutions.

During the initial stages of the project, the core themes, motifs, and guiding principles used in the creation of the brand identity in development for aBx were the following:

  • Avoid trite and cliché symbolisms

  • Maintain simplicity throughout the different lock-ups

  • Lean towards abstraction

  • Brand image should feel trustworthy

  • Brand image should feel related, in part, to technology

  • Serious and formal without being bland

  • Freshness, innovation, outside-the-box thinking



Grid View




About the logo


The elements are slanted to create dynamism, while the right-most bar has an additional stroke, which alludes to the letter x. This also creates the shape of a text bubble, emphasizing the communication between brand & client.

When straightened, the logomark resembles a bar chart. One of the main goals was to avoid concepts that are trite and overused, but by taking this to abstraction, it is hidden, yet lies in plain sight.



Color




Typography










Item

View