Aire Compartido (Shared Air) is a partner of the Puerto Rico Leads las Americas (PRLLA) project focusing on public relations and safely re-opening the economy for events and venues through the use of cutting-edge technologies, guidelines and protocols.
Behind the design
The brand identity for Aire Compartido comes from a very simple equation. Aire (Air) and Compartido (Shared) equals infinite renewable clean air for everyone, around the clock.
As a member of the PRLLA project, Aire Compartido deals with the difficult reality of rising COVID cases in the US and Puerto Rico on a daily basis and many other health risks. In order to present a brand that is full of hope in the face of this threat, we focused on vibrant colors that reflect hopefulness, physical and mental wellbeing, and positivity.
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