Brand Identity refresh for a Brownies & Creations. The goal of this project was to position this small home-based business as an agile brand that is fun and fresh.
For the Brownies & Creations rebrand, we wanted to keep some of the elements from the original such as the chocolate chips, color scheme and uneven lines.
We kept the aforementioned elements while maintaining a sharper, cleaner image that is in line with 2019's trends and aesthetics.
An additional challenge the previous logo faced was the lack of a black/white version. With the new image of Brownies & Creations we wanted the brand to be able to use their logo to its full potential.