Denver, CO

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Brownies & Creations Brand Identity Design

#Brand #Identity #PR

Brand Identity refresh for a Brownies & Creations. The goal of this project was to position this small home-based business as an agile brand that is fun and fresh.

For the Brownies & Creations rebrand, we wanted to keep some of the elements from the original such as the chocolate chips, color scheme and uneven lines.

We kept the aforementioned elements while maintaining a sharper, cleaner image that is in line with 2019's trends and aesthetics.

An additional challenge the previous logo faced was the lack of a black/white version. With the new image of Brownies & Creations we wanted the brand to be able to use their logo to its full potential.