Estrumiando Brand Identity & Naming
#Branding #Identity #Naming #PR
Estrumiando is a music academy with a focus on guitar lessons and technique. In addition, they also offer courses and one-on-one sessions to ensure a smooth learning process.
About the Name
The name Estrumiando is a "spanglish" take on the word strumming. The strum is the downward and upward movement of the hand (or guitar pick) while striking the chords.
We wanted this name to feel fresh, welcoming, and approachable. Using Spanglish for a Puerto Rican brand achieves those goals, making the brand feel hip and young.
Creating the Logo
Two guitar picks juxtaposed point up and down, creating a strumming mo